The rollout of Campaign Manager 360 (CM360) introduces some tools that could enhance tracking and reporting for your client’s ad if they choose to utilize them. However, if you’re simply hosting the banner and using the native Joomla banner component, there may be minimal impact on your end. Here’s a breakdown of what you may need to consider:
Tracking Setup: CM360 offers advanced tracking capabilities, like detailed impression and click data, that may benefit your client. To leverage this, the ad agency might provide updated tracking tags or a new URL with added parameters for tracking purposes. If they do, you’ll just need to replace the existing link with the new one provided.
Click-Through and Conversion Tracking: If your client wants more granular data on user actions beyond simple clicks, they might want to add conversion tracking. This would likely require additional tags or scripts, which may need to be integrated into Joomla manually, depending on how they want to measure conversions.
Creative Rotation and A/B Testing: CM360 supports features like creative rotation and A/B testing. If the agency begins using these, they may occasionally provide you with different banner versions or instructions to replace banners based on testing schedules. Usually, though, this can be managed on their end through CM360 without much change needed from you.
Redirect Tags: Some agencies may provide redirect tags that help consolidate reporting within CM360. If they send you a redirect tag instead of a traditional link, make sure Joomla’s banner component can handle it, as it may sometimes require custom HTML.
In summary, CM360 can enhance tracking and management on the agency’s side, but unless they request changes, your current process should continue working fine. If they do provide any updates (new URLs, scripts, or tags), you may just need to update those components accordingly.
Let me know if you’d like more technical specifics or details on any of these points!
If you wanna learn more in detail, you can pay a visit over here: https://hyro.digital/
Tracking Setup: CM360 offers advanced tracking capabilities, like detailed impression and click data, that may benefit your client. To leverage this, the ad agency might provide updated tracking tags or a new URL with added parameters for tracking purposes. If they do, you’ll just need to replace the existing link with the new one provided.
Click-Through and Conversion Tracking: If your client wants more granular data on user actions beyond simple clicks, they might want to add conversion tracking. This would likely require additional tags or scripts, which may need to be integrated into Joomla manually, depending on how they want to measure conversions.
Creative Rotation and A/B Testing: CM360 supports features like creative rotation and A/B testing. If the agency begins using these, they may occasionally provide you with different banner versions or instructions to replace banners based on testing schedules. Usually, though, this can be managed on their end through CM360 without much change needed from you.
Redirect Tags: Some agencies may provide redirect tags that help consolidate reporting within CM360. If they send you a redirect tag instead of a traditional link, make sure Joomla’s banner component can handle it, as it may sometimes require custom HTML.
In summary, CM360 can enhance tracking and management on the agency’s side, but unless they request changes, your current process should continue working fine. If they do provide any updates (new URLs, scripts, or tags), you may just need to update those components accordingly.
Let me know if you’d like more technical specifics or details on any of these points!
If you wanna learn more in detail, you can pay a visit over here: https://hyro.digital/
Statistics: Posted by hyrodigital — Thu Oct 31, 2024 8:45 am